What can I say that others haven’t said? Probably not much. But I think that’s the point. The Jays captured the heart of a nation by showing so much heart and showing up for each other. This was a team that was so easy to cheer for, and a team that’s now so easy to feel for. 

This was a real team. A real story that captured a nation, heartbroke a nation, and inspired a nation. 

It’s one thing to write a great post for yourself or a great video for your company, but it’s another to ensure that it ladders up to what you or your brand stand for, and that it’s not a one-off. 

Even though we’re talking about writing and storytelling, it’s about walking the walk whenever you talk.  Cohesive storytelling means you exude your personality and tone throughout every touchpoint,

If AI is the de facto wingman, you can’t wing it.
How often have you heard (or said): “I’ll wing it,” or “It’s ok, I’m good at winging it.”? That's a thing of the past. Way past. Like, eight months ago, way past. 

This is not a car ad (and not a slow-to-accelerate car ad either). This headline is also not a stat. It’s a real experience. An experience that summarizes the current attention economy and its impact on our ability to process important matters.

I write this with all due respect for its intelligence and ability to process a ridiculous amount of information in the blink of an eye, but AI listens just about as well as a teenager. The only thing it’s missing is the eye roll.