This is not a car ad (and not a slow-to-accelerate car ad either). This headline is also not a stat. It’s a real experience. An experience that summarizes the current attention economy and its impact on our ability to process important matters.

I write this with all due respect for its intelligence and ability to process a ridiculous amount of information in the blink of an eye, but AI listens just about as well as a teenager. The only thing it’s missing is the eye roll.

It’s not about the bad idea itself. It’s about the process. It’s about being relaxed and open to sharing whatever comes to mind, especially when you know it’s not THE idea. Why? It could lead to it, it could spark a thought in someone else that leads to it, and it’s fun.  

Not to add more work to a founder or leader’s already overflowing plate, but if that’s you, your personal brand matters.  Really matters. Particularly in this ever-evolving age of AI. Not just for your career growth, but your company’s as well.