It’s one thing to write a great post for yourself or a great video for your company, but it’s another to ensure that it ladders up to what you or your brand stand for, and that it’s not a one-off. 

Even though we’re talking about writing and storytelling, it’s about walking the walk whenever you talk.  Cohesive storytelling means you exude your personality and tone throughout every touchpoint,

If AI is the de facto wingman, you can’t wing it.
How often have you heard (or said): “I’ll wing it,” or “It’s ok, I’m good at winging it.”? That's a thing of the past. Way past. Like, eight months ago, way past. 

This is not a car ad (and not a slow-to-accelerate car ad either). This headline is also not a stat. It’s a real experience. An experience that summarizes the current attention economy and its impact on our ability to process important matters.

I write this with all due respect for its intelligence and ability to process a ridiculous amount of information in the blink of an eye, but AI listens just about as well as a teenager. The only thing it’s missing is the eye roll.

It’s not about the bad idea itself. It’s about the process. It’s about being relaxed and open to sharing whatever comes to mind, especially when you know it’s not THE idea. Why? It could lead to it, it could spark a thought in someone else that leads to it, and it’s fun.