Midlife Women are Spoken to in Outdated Ways.

This matters, whether your company targets midlife women specifically or holistically, because midlife women are the audience with the largest purchasing power. With that in mind, we specifically conducted a study to find out what makes their eyes roll and what makes them engage with it comes to brand storytelling. In the report, you’ll learn how modern women want brands to talk to them. You’ll find tone, humour and topic suggestions, sentiments to avoid, and a writing playbook with dos and don’ts.