It’s not about the bad idea itself. It’s about the process. It’s about being relaxed and open to sharing whatever comes to mind, especially when you know it’s not THE idea. Why? It could lead to it, it could spark a thought in someone else that leads to it, and it’s fun.  

Not to add more work to a founder or leader’s already overflowing plate, but if that’s you, your personal brand matters.  Really matters. Particularly in this ever-evolving age of AI. Not just for your career growth, but your company’s as well.